Effective Date: 05.05.2024

1. Introduction

Welcome to Amitra.cz (“we”, “our”, “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.amitra.cz/ (the “Site”). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

2. Information We Collect

We may collect and process the following types of information:

a. Personal Data

• Contact Information: Name, email address, phone number, postal address.
• Account Information: Username, password, profile details (if you create an account).
• Payment Information: Credit card details, billing address (if applicable).

b. Non-Personal Data

• Usage Data: Information on how you use our Site, such as pages visited, time spent, and navigation paths.
• Technical Data: IP address, browser type and version, device information, operating system.

c. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information.

3. How We Use Your Information

We use the collected data for various purposes:

• To Provide Services: To operate and maintain our Site, including to monitor usage.
• To Improve Our Site: To understand and analyze how you use our Site and to develop new products, services, features, and functionality.
• To Communicate with You: To send updates, newsletters, marketing communications, and other information.
• To Process Transactions: To process payments and deliver products or services you request.
• To Ensure Security: To protect against fraudulent activities and ensure the security of our Site.

4. Legal Basis for Processing

Under the GDPR, we must have a legal basis to process your personal data. We rely on the following legal bases:

• Consent: You have given clear consent for us to process your personal data for a specific purpose.
• Contract: Processing is necessary for a contract we have with you.
• Legal Obligation: Processing is necessary for compliance with a legal obligation.
• Legitimate Interests: Processing is necessary for our legitimate interests, provided your rights do not override those interests.

5. Sharing Your Information

We may share your information with:

• Service Providers: Third-party vendors who provide services on our behalf (e.g., payment processors, email service providers).
• Business Transfers: In the event of a merger, acquisition, or sale of assets.
• Legal Requirements: When required by law or to protect our rights.

We do not sell your personal data to third parties for their marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Access: Request copies of your personal data.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Restriction of Processing: Request the restriction of processing your data.
• Data Portability: Request transfer of your data to another service provider.
• Objection: Object to the processing of your data for certain purposes.

To exercise these rights, please contact us using the contact details provided below.

8. Cookies and Tracking Technologies

We use cookies to enhance your experience on our Site. Cookies are small text files stored on your device. You can control and manage cookies through your browser settings. Please refer to our Cookie Policy for more information.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children’s Privacy

Our Site is not intended for children under the age of [13/16, depending on jurisdiction]. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to remove that information.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Changes are effective immediately upon posting.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: kvg@amitra.cz
Address: Vinohradska 28, Prague 2, 12000 Czech Republic

Additional Recommendations

1. Cookie Policy: If you use cookies, consider creating a separate Cookie Policy detailing the types of cookies used, their purposes, and how users can manage them.
2. Terms of Service: Complement your Privacy Policy with a Terms of Service agreement outlining the rules and guidelines for using your website.
3. Data Processing Agreement (DPA): If you process personal data on behalf of other entities, ensure you have a DPA in place.
4. Regular Reviews: Periodically review and update your Privacy Policy to reflect any changes in your data practices or legal requirements.
5. User Consent: Implement mechanisms to obtain explicit consent from users where necessary, especially for non-essential cookies and marketing communications.

Disclaimer: This template is provided for informational purposes only and does not constitute legal advice. You should consult with a qualified attorney to ensure that your Privacy Policy complies with all applicable laws and regulations.

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